SapphireNow 2018 Cathedral
“Whatever it is you do . You likely have a mission.
But what if we all thought bigger?”
Given the success of the Leonardo Data Wall, We were asked to create an immersive experience that would bring SAP’s Purpose driven brand message to life. A 360° immersive experience of light, sound and interaction, the experience was a beacon of light among the 1 million square foot exhibition space. Designed to inspire attendees to drive the change needed to help make the world run better and improve people’s lives. Stats showed that this was the most visited brand experience on the show floor with participants staying for an average of 4+ minutes, or the total duration of the piece.
Full Length
Design & Concept
